Six Asian entries shortlisted at 2013 One Show Entertainment awards
One Show Entertainment, the longest running award show of it kind to exclusively recognise the intersection between brands and entertainment, has announced the shortlist which includes six finalists from Asia. Cheil has half of them for its work on two Samsung campaigns “How to Share Smart – Insight” and “Insight – What does your mind see” (pictured).
Dentsu Tokyo, Proximity China + Goodstein & Partners Beijing at Ogilvy Beijing all have one finalist each for Panasonic “Eco Technology”, VW “Hover Car” and GM Encore “Hide n Seek” respectively.
One Show Entertainment honors work that goes beyond traditional product placement, as well as the strategy and creative thought process that inspires today’s riveting brand messages, while producing content that is genuinely entertaining.