Cannes Contenders: Ogilvy & Mather Malaysia
In the lead up to the Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…
Ogilvy & Mather Kuala Lumpur
Football hasn’t changed for centuries. The idea of giving it an overhaul is unthinkable, perhaps blasphemous to some. And while the powers to be are still mulling over goal-line technology, we decided to throw out the rules out the window and redefine what football is. This integrated campaign encompassing digital, on-ground activation, BTL and PR, aims to bring to life an entirely new sport to teens and make MILO relevant to them. Different goalposts, each with its own unique ‘twisted’ design, have been built at football fields across the country. Scoring in the small space between the Twisted goalpost and the old goalpost counts as 2 goals. Scoring inside the usual goalpost counts only as 1 goal. On the Milo Cans Next Games Facebook page, teens can find where Twisted Football can be played. Fans will also be able to design their own twisted goalposts. The winning design will be built and eventually host the actual Twisted Football tournament.
Want to feature your agency’s top chances at Cannes? You only have 2 more days – Email kim@campaignbrief.com for details