Singapore Effies Awards: BBH Asia Pacific wins two Golds, BBDO Proximity/ZenithOptimedia and DDB Singapore/Havas Media win one Gold each

The Institute of Advertising Singapore held its 10th annual Singapore Effies Awards at Swissotel, The Stamford on Friday, handing out a total of 20 awards, including four Gold, nine Silver and seven Bronze Effies. Sponsored this year by StarHub, the Singapore Effies 2013 honour the country’s most effective advertising campaigns. The 2013 awards celebrated 37 winning clients and agencies in Singapore.

BBH Asia Pacific were one of the big winners picking up two Golds  – ‘National Night’ for Mentos and ‘From Big Ticket Expense to Daily Essential’ for NTUC Income, while the other Golds were also awarded to BBDO Proximity / ZenithOptimedia  for ‘The World’s Smoothest Launch’ campaign for Guinness, and to DDB Singapore / Havas Media for ‘Expect the even more unexpected’ for DBS.

In terms of number of awards both Ogilvy and DDB took home four awards each.

Download the winners list pdf: EFFIE2013_Winners List.pdf

Said Ben Lightfoot, Chairman of the Singapore Effies Chapter for 2013, and McCann Worldgroup Chairman, Singapore: “On behalf of the IAS and the Effies jury, I’d like to congratulate all of this year’s finalists, and in particular our winners.  The jury was impressed with the high standard of submissions, and we were proud to see a strong sense of ‘Singapore’ throughout the work. It’s also fantastic to have the younger members of our industry join the celebrations this year at UPSTARTS x Effies. We’ve had an overwhelmingly positive response to the evening, which I think is a mark of our industry’s commitment to building a strong culture of creative effectiveness at every level.”

This year, the Effie Awards also partnered with IAS’s UPSTARTS, an inspirational learning and networking initiative for the industry’s under 30s, to launch the inaugural UPSTARTS x Effies event. Young marketers and agency teams joined industry heavyweights at INK Bar for an energetic debate on whether creativity and effectiveness are mutually exclusive, before the event transformed into the official Effies after party.

See more on the Singapore Effies microsite