Taproot India launches design unit

After a few months of undercover existence, Taproot India has officially launched their design arm – SquareRoot Design. Already the company has started work on an impressive array of clients including PepsiCo to launch Atom, Marico for SetWet Deo’s and Gel’s, Kik Cola for Sri Lanka and Sanjeev Kaproor’s range of Khazana products.

SquareRoot Design is will be fronted by Taproot founders Santosh Padhi and Agnello Dias along with Sameer Asth, who will take care of the strategy. As with the philosophy of Taproot, SquareRoot Design will have at least one of of the three senior guys directly involved in the each and every project that comes out of this unit.

“Taproot India has grown to be one of the upcoming creative agencies in India today,” said Padhi (pictured). “For last year or so we have been toying around and have been taking good amount of design projects and clients on board, only when we felt we are ready today to launch a new vertical we have decided to announced it. We have a great set up with the right sets of people from design and strategy as well. Sammer Asth, who recently joined Taproot India as Head of Business and strategy, will be involved in SquareRoot Design as well.”

“Design is relatively new compared to other mediums in our country, brands have discovered the need of great design at every consumer interface, There is a great need of design and aesthetics while keeping the brand philosophy in mind in a clutter and massive market like ours,” said Padhi.