Asia picks up four Yellow Pencils and ten Silver Nominations at D&AD Awards
The 2013 D&AD Awards presentation concluded just minutes ago, and the night saw a total of 51 Yellow Pencils awarded to the best of the world’s design, advertising and communications work. In total, 618 awards were given by juries across In-Book, Nominations and Yellow, Black & White Pencils at this year’s awards, with work from over 35 countries recognised.
Asia’s haul at this year’s awards included 4 Yellow Pencils and 10 Silver Nominations. Yellow Pencils went to Party Inc. Tokyo (Kanji City), 6D-K, Japan (JA Minds), Ogilvy & Mather Shanghai (#CokeHands) and Work, Singapore (Louis Vuitton – Yayoi Kusama Fine Book).
This year, in recognition of the highest calibre of creative work, four rare Black Pencils were awarded including one to the already highly awarded Australian entry “Dumb Ways to Die” for Metro Trains by McCann Erickson Melbourne (Integrated & Earned Campaigns). Other Black Pencils went to 4creative’s “Meet the Superhumans” for Channel 4 (TV & Cinema Communications); Heatherwick Studio’s “Olympic Cauldron” for the London Organising Committee of the Olympic and Paralympic Games (Spatial Design/Installations); GOV.UK’s website for Her Majesty’s Government (Writing for Websites & Digital Design).
Incorporated into this year’s Awards for the first time, a coveted White Pencil was awarded to Droga5 New York for its “Help! I want to Save a Life” campaign for Help Remedies.
Receiving the highest number of Yellow Pencils at the fifty-first D&AD Awards was McCann Erickson Melbourne’s “Dumb Ways to Die” (Australia), which scooped Yellow Pencils across five categories (Art Direction, Earned Media Campaigns, Digital Advertising, TV & Cinema Advertising and Writing for Film Advertising) as well as taking a Black Pencil. This is an all-time record performance for any ad in the history of D&AD.
Another significant winner was 4creative, for its “Meet the Superhumans” campaign (UK), which was awarded Yellow Pencils across four categories for Editing for Film Advertising, TV & Cinema Communications, Direction for Film Advertising and Use of Music for Film Advertising as well as a Black Pencil.
Other campaigns taking multiple awards were R/GA’s “Nike+ FuelBand” (US), taking three Yellow Pencils, whilst Leica Store São Paulo’s “Soul” (Brazil) and 20th Century Fox’s “Prometheus Viral ‘David'” (UK) each won two Yellow Pencils.
Tim Lindsay, CEO of D&AD said: “Our fifty-first Awards was another outstanding year for global creativity, with thousands of pieces of work recognised by the juries. So, a big thank you to our almost 200 judges who have once again helped to make this the awards ‘for creatives, judged by creatives’.
“The quality of entries this year has been astounding. The craft skills of making great pieces of graphic design, TV & cinema, direct, film and illustration are as strong as ever. However it’s also great to see the written word being employed in such a diverse and multifaceted way. It demonstrates a big shift in understanding of what words can bring to design.
“The integrity and transparency of the judging process is legendary and is what sets D&AD apart from our awards so it’s just incredible to see the pinnacle of creative excellence coming through and continuing to raise the bar each year.”
Entries from around the world were given awards at this year’s D&AD. The UK led a strong showing, scooping up 202 awards overall, including three Black Pencils and 12 Yellow Pencils. Work from the US also did well, with entries gaining 113 awards in total (of which 13 were Yellow Pencils).
In 2013, European nations performed well, with Sweden and France leading the way in the region with 16 Awards each, of which two were Yellow Pencils. German work picked up 13 awards overall, including two Yellow Pencils.
Australia had a particularly strong year, achieving 50 awards overall, including a coveted Black Pencil and seven Yellow Pencils, whilst work from New Zealand scooped 15 awards overall including 2 Yellow Pencils. The region put in a record performance taking 65 awards overall.
Meanwhile, work from Asia was also well recognised, with Japan leading the region with 26 awards, including two Yellow Pencils, followed by Singapore, who took 16 awards overall (with one Yellow Pencil). China scooped up 7 awards overall (of which one Yellow Pencil) whilst Thailand gained five In-Books.
Brazil topped the Latin American league table of awards, with 29 pieces of work recognised by the juries, including four Yellow Pencils, a record 37% increase in awards from 2012.
Tim Lindsay commented: “The D&AD Awards have become a truly international awards, with more work entered than ever from around the world. This has undoubtedly been a spectacular year for Australian creative work. 57 campaigns were recognised by the juries, with McCann Erickson Melbourne’s “Dumb Ways to Die” for Metro Trains sweeping the board across various categories.
“It’s also particularly encouraging to see more Asian work coming to the fore. Japan continues to lead the charge but we also saw a doubling in the number of entries from China this year which is testament to the country’s thriving creative scene.
“The bar has been set immeasurably high and we hope creative professionals from around the world will rise to the challenge next year to achieve the highest possible accolade in creative excellence; it’s going to be very tough to beat.”
Asia’s Yellow Pencils
6D-K, Japan
Minds Agricultural Cooperative
JA Minds
Branding Schemes/Medium Business
Party Inc. Tokyo
Cafe Company, Cog
Kanji City
Moving Image (Graphic Design)
Ogilvy & Mather Shanghai
The Coca-Cola Company, Coca-Cola
#CokeHands
Illustration for Advertising
Work, Singapore
Louis Vuitton Japan
Louis Vuitton – Yayoi Kusama Fine Book (2012)
Brand Expression in Print
Asia’s Silver Nominations
6D-K Japan
Minds Agricultural Cooperative
JA Minds
Branding Schemes/Medium Business
Dentsu Tokyo
Panasonic Corporation
Life is Electric
Moving Image (Graphic Design)
Hakuhodo Tokyo
Bureau Kikuchi
Kikuchi Naruyoshi: Jazz
Posters (Graphic Design)
Nippon Design Center, Japan
Recto-Verso Gallery
Jelly Fish Book
Catalogues & Brochures
Nippon Design Center, Japan
TTN Corporation, igusa-mono
TATAMI
Posters (Graphic Design)
Party Inc. Tokyo
Cafe Company, Cog
Kanji City
Moving Image (Graphic Design)
Taku Satoh Design Office, Tokyo
Issey Miyake
Pleats Please Happy Anniversary Posters
Posters (Graphic Design)
Ogilvy & Mather Shanghai
The Coca-Cola Company, Coca-Cola
#CokeHands
Illustration for Ad
vertising
The Coca-Cola Company, Coca-Cola
#CokeHands
Poster Advertising/Existing Sites
Work, Singapore
Louis Vuitton Japan
Louis Vuitton – Yayoi Kusama Fine Book (2012)
Brand Expression in Print