Advice on Advice: Take It or Leave It
There’s a tonne of advice out there for juniors wanting to break into the industry — books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there’s a lot of conflicting advice out there. In a regular column (Monday and Thursday) Lauren Ami MacDonald tries to make sense of it all.
VS. Confidence is half the sell
I am almost never completely happy with anything I create, which is not an uncommon feeling for Creatives. Our industry revolves around scrutinizing work. Is the idea original? Is the art direction fresh? Could the copy punch people in the face a little more? Doubt isn’t a bad thing. It pushes us to do better. But when it comes to presenting work, sweep that shit under a rug, and sell it. When you want your Creative Director to buy into your idea(s), you need to be able to give them good reason. If you’re not confident in your own work, why should anyone else be?