Japan picks up 2 Silvers and 1 Bronze Lion in Cannes Cyber category: China gets 1 Bronze

The third of four awards ceremonies taking place at Cannes Lions this week was held last night to present the winners of the Cyber, Design, Press and Radio Lions.

This year the Cyber Lions received 2627 submissions. The Cyber jury, led by Bob Greenberg, Founder, Chairman, CEO, R/GA, shortlisted 196 entries from which they have awarded 17 Gold, 25 Silver and 49 Bronze Lions. In the Websites, Integrated Campaigns, Banners and Other Rich Media and Craft category, Pereira & O’Dell San Francisco took one of the two Grands Prix for their entry ‘The Beauty Inside’, created for Intel + Toshiba. Draftfcb New York picked up the Grand Prix in the Viral category for Oreo’s ‘Oreo Daily Twist’.

Japan picked up two Silver Cyber lions for Universal Music “Perfume Global Site Project” (RHIZOMATIKS Tokyo) and Roppongi Hills “Tokyo City Symphony” (Hahuhodo Tokyo). Brronze Lions went to Wieden + Kennedy Shanghai for Nike’s “Nike Greatness” and Six Tokyo for Lotte “Digital Lullaby”.

During the ceremony, the prestigious Media Person of the Year award was presented to Salar Kamangar, CEO of YouTube, in recognition of his leadership of the global video community.

Also honoured were the winners of the Young Lions Print, Cyber and Design Competitions. The team from Mexico took the gold print medal, with Russia taking gold for their cyber entry and Romania accepting the gold design medal.

Also taking place yesterday was Cannes Lions’ dedicated China Day, which in association with the China Advertising Association, brought some of China’s leading thinkers and experts who presented a series of insightful forums throughout the day, on the media landscape and opportunities of this vast country while offering insight into how to be a part of this exciting opportunity.

This year, Cannes Lions has placed huge emphasis on nurturing talent and providing exclusive learning opportunities through dedicated programmes that are tutored and led by recognised industry names. For students, the Roger Hatchuel Academy has been taking place throughout the week, and for young industry professionals, the Young Creative Academy, Young Media Academy, Young Account Executives Academy and the Jim Stengel Young Marketers Academy, have also been taking place, offering the unrivalled chance to learn from industry greats whilst immersing themselves in the creative hub of the Festival. Meanwhile, the Cannes Creative Leaders Programme, lasting two weeks and run with the Berlin School of Creative Leadership, is training creative executives on how to better lead their teams, while the new CMO Accelerator Progamme is helping a select group of CMO’s to focus on and understand the key issues that their brands are facing. Lastly, Made @Sweden which starts tomorrow, will give 30 delegates from agencies and client marketers alike a chance to totally engross themselves in all things Sweden with unprecedented access to the people behind some of the world’s strongest brands.

Some of the speakers from yesterday’s content programme included Jimmy Wales, Founder of Wikipedia; Conan O’Brien, Comedian, Writer, Producer and Late Night Television Host, Sean Combs, Producer, Artist, Performer and CEO, Founder, Bad Boy Worldwide Entertainment Group; and Jeff Weiner, CEO of Linkedin.