Reflex introduces Aussies to ‘The Printer Guru’
June 26 2013, 9:00 pm | | No Comments
Australia: CumminsRoss, Melbourne has launched a new campaign for Australian office paper, Reflex Pure White 50% Recycled.
The campaign led by a hero 30s spot followed by a long format version introduces ‘The Printer Guru’, a freewheeling and freethinking character who guides office workers towards finding ‘enwhitenment’, begging them to fight the common affliction of printer rage and stay calm with reliable Reflex paper.