VML Qais Indonesia appointed to handle digital & social media duties for 3M’s Nexcare brand

VML Qais has been appointed digital and social media agency for 3M Indonesia’s Consumer Health Care Division, starting with the online activation for the Nexcare brand.

The first campaign focuses on the ‘Give’ initiative, an annual blood donation drive sponsored by the Nexcare Comfort Bright product range. Organised in association with PMI (Palang Merah Indonesia or Red Cross Indonesia), this year’s ‘Nexcare Give Day’ took place in Jakarta on 15 June 2013.

VML Qais Indonesia has managed Nexcare’s social media properties to drive buzz online around the ‘Give’ initiative, and has built a Facebook application that allows users to pledge support by adding a ‘badge’ to their profiles, and allows them to share their own blood donation stories.

VML Qais has also implemented a paid media strategy and execution to support the online and on-ground initiatives.

To date, the campaign has performed exceedingly well, more than doubling the Facebook fan-base with over 75,000 new Likes, plus 250,000 interactions around its content, and attracting over 4,600 new followers on Twitter plus 47,000 engagements around Nexcare Give, and driving collection of blood at donation drives.