Advice on Advice: Take It or Leave It
There’s a tonne of advice out there for juniors wanting to break into the industry — books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there’s a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.
Do what’s best for you
The only reason we’re given a job in an agency is to contribute to what’s in their interest, yet the only reason we accept it is because of what taking that position means to our own. For some reason, “self-serving” individuals are seen in negative light, but the thing is, when it comes down to it, we all are, and the only reason it’s more apparent in some is because the company and their interests are misaligned. I think it comes down to finding a place that wants what you want for yourself, because those interests are aligned with theirs. That’s the point of interviewing, and asking questions, right?
Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She’s got a lot to say about the advice she’s collected.