The Sweet Shop signs director Damien Shatford for global representation and management

The Sweet Shop has announced that Damien Shatford (left) has joined its roster for global representation and management.

Shatford brings with him a rich and varied body of work that is bold in both scope and vision while retaining a style distinctly his own. He strives for purity in his work that has brilliant humour and light-heartedness injected into it.

As a teenager, Shatford started making music videos before getting a degree in broadcasting communications from the New Zealand Broadcasting School.  Shortly thereafter, Shatford went to Switzerland to direct five music videos in just twenty-eight days for music label Voodoo Rhythm. The result was a series of clever, low-budget masterpieces that absorbed the circumstances and surroundings instead of trying to control them, amplifying hidden truths instead of doctoring them.  His video for The Monsters’ single “More You Talk, Less I Hear You” is a stunning example of Shatford’s ability to balance both simplicity and power.

Shatford and The Sweet Shop have already worked together on a number of notable pieces, one of which was the award winning women’s breast cancer campaign ‘Save Seven’ for Colenso BBDO. And more recently Shatford was selected as a finalist at the Cannes Young Director Awards for his spot ‘Meet Lloyd’ for SKY TV and DDB.

Says Shatford: “Honestly, most of the time I feel like a messy child. I am flattered to be taken under the wing of such a forward thinking and dynamic production company. I’m pleased to be a part of The Sweet Shop where my chaos can be turned into craft.”

Says Paul Prince, CEO/founding partner of The Sweet Shop: “Damien is extremely talented, the work he has directed is pretty special both in it’s depth and resourcefulness. He has a big future in front of him and I’m very pleased that The Sweet Shop will be apart of this”.

Says Claire Davidson, executive producer: “It was a natural progression for Damien to join The Sweet Shop roster and one we are really excited about.  His ideas and understanding of creative are fresh and very well thought out. Damien is part of the young new breed of director.”