Lowe Singapore creates sensitive print campaign for Unilever’s tootpaste brand Signal
August 1 2013, 7:10 am | | 3 Comments
This campaign from Lowe Singapore for Unilever’s tootpaste brand Signal, depicts how Signal can help defend sensitive teeth from some of the things that can cause pain.
Credits:
Chief Creative Officer: Dominic Stallard. Creative Director: Joseph Cheong. Executive Creative Director: Dominic Stallard. Creative Director: Ang Sheng Jin. Art Director: Ang Sheng Jin. Art Director: Alex Tan. Copywriter: Joseph Cheong. Production company: Illusion Bangkok. Account Director: William Dixon. Agency Producer: Jacqueline Wong. Illustrator: Surachai Puthikulangkura. Account manager: Gareth Sheehy.
3 Comments
I know what pain feels like.
But how does Signal prevent it?
Isn’t advertising supposed to show the benefit, instead of the problem?
These ads have spend a huge chunk of time, effort and money to tell us only a generic benefit. On the bright side, maybe the photographer did it for free, for the awards. Too close to JWT shanghais close-up of tooth models for lion mouthwash.
Actually, too close to the Playstation split head print ad, Ringo. Stick to playing the drums!