iris hires Mindy Yap as Planning Director joining forces with Adil Ismeer to bolster the strategic planning team based in Singapore

Mindy Yap joins iris Singapore as Planning Director from Ogilvy Malaysia where she led the planning for Nestle, Kimberly-Clark and Pizza Hut. During her three-year stint there she delivered excellent business and brand results for clients, demonstrating compelling audience insight, which won her both local and regional strategy as well as effectiveness awards.

Yap brings to her role more than nine years of strategic planning experience.  In her role at iris, she will be leading planning initiatives for Tiger Beer, Diageo, and other regional and local accounts.

In other news from the iris planning team, Adil Ismeer has been promoted to Planning Director in recognition of the positive impact he has made in the short period he’s been with the agency. Ismeer takes the lead on Diageo Global Travel and Middle East (GTME), Heineken, Health Promotion Board, Philips and Sony.

Both Yap and Ismeer will work closely with Paul Gage, Regional Planning Director for iris on regional and global clients as well as consult on business development initiatives. The planning team will be based in the Singapore office.

Elaborating on these updates, Paul Gage, Regional Planning Director, APAC added, “Effective and insightful planning has always driven our ability to develop participation brands. The collective capability that Mindy and Adil bring to the team perfectly complement our promise of delivering on the creative innovation that our clients have come to expect.”

iris is an award-winning global creative innovation network that works with clients such as Diageo, adidas, Tiger, Shell, Heineken, Audi, Standard Chartered and SingTel.