Advice on Advice: Take It or Leave It
There’s a tonne of advice out there for juniors wanting to break into the industry — books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there’s a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.
We all want to be great in this industry, and a large part of that comes from learning. I think it’s easy to dismiss someone as a potential teacher because they don’t do their job (by your/other people’s definition) well. That Planner can’t plan, this Writer can’t write, that Creative Director can’t direct creative. But the thing is, everyone you work with was hired for a reason. Because of something they can do, well. Which means everyone has something to teach you if you’re willing to look for it.
Even an ugly flower can add something to the bouquet.
Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She’s got a lot to say about the advice she’s collected.