Veksner: Do analogies still work?

By Simon Veksner

Head of Ideas

Naked Communications Australia

This ad about ‘Marmite Neglect’ is great, but it’s copped a lot of flak (over 400 complaints so far) because some people apparently think it’s disrespectful. 

I find that quite sad. The subject obviously isn’t animal neglect at all, it’s just an analogy. READ MORE…