DDB China Group catapults creative fire power with appointment of Timothy Paradise as CD

DDB China Group has reinforced its digitally creative firepower with the hire of former Tribal Worldwide Korea creative director, Timothy Paradise.

Paradise joined DDB China Group on 12 August. He reports directly to Jimmy Lam and is based in Beijing, where he will lead Tribal Worldwide Beijing’s creative team in driving digital creative solutions for its global and local clients to deliver more effective creative solutions.

Says Richard Tan, president and CEO of DDB Group North China: “I am thrilled to have Timothy on board to empower DDB China Group’s digitally creative innovation. We believe Timothy’s contribution will further drive client’s business to new heights. DDB’s core value lies in its people and we strongly advocate talent mobility as a way to ensure career growth, giving our people and providing them with opportunities to work in other markets. This will ultimately ensure we deliver on our vision as the agency at the forefront of delivering creative solutions, embedded in creativity and humanity.”

Adds Paradise: “From my experience of working with DDB in both Korea and Chicago, I’ve really come to appreciate how much the agency values its people as its biggest assets. I am so excited about the opportunity to work with DDB China Group and develop solutions against the challenging backdrop of a vibrant emerging market. I look forward to creating fresh, contemporary and digitally-centric work that will meet our clients’ needs.”

Paradise joins Tribal Worldwide Beijing from Tribal Worldwide Korea, where he was creative director, and instrumental in growing two of the agency’s global clients, McDonald’s and Levi’s. He led his team in creating three Korea-first campaigns and winners of multiple awards, including a Cannes Lion for McDonald’s ‘Big Mac Chant’ campaign, as well as the agency’s first ever film award for Levi’s ‘Stretch to Fit Jeans’ campaign. The campaigns propelled DDB Group Korea’s recognition on the regional and global awards stage.