TBWA, Hong Kong and Wyeth Gold go global
TBWA, Hong Kong create an interactive vision for Wyeth Gold.
Hong Kong parents understand that kids are growing up in a globalized world but find it difficult to raise a ‘global’ kid who would grow up to become better-adjusted adults! Wyeth made it their mission to help HK kids to learn about the world without breaking their parents’ bank. SEE the world at home is the point where children could start learning about the world through its famous Landmarks, extending their playground at home to the whole world. Through latest Google Streetview images, children’s surroundings were turned into places where they could vividly see the world for the FIRST time and learn to speak foreign languages
Credits:
Creative Director: Ken Hui. Group Creative Director: Esther Wong. Art Director: Alan Wong. Assoc Creative Director: Mike Wu. Assoc Creative Director: Annie Loo. Senior Copywriter: Shawni Cheung.