TBWA\Kuala Lumpur launches organ donation drive for Malaysia Society of Transplantation
When the number of organ donors fell, Malaysia Society of Transplantation and TBWA\Kuala Lumpur launched an organ donation drive to rectify the situation.
Malaysia is listed as among the countries with the lowest number of organ donors in the world. The organ donor rate was only 0.636 per cent per one million people. Currently, there are over 22,932 patients on dialysis treatment and an additional 12,133 renal, liver, heart and lung failure patients on the waiting list.
“Things have come to a critical stage,” said Chow Kok Keong, Creative Director of TBWA\Kuala Lumpur. “We made a film to urge the public to register as organ donors.”
The film was launched on August 1. Based on the thought, ‘Live on when you pass on’, it showed how, when someone has passed on, another life could go on. It was a symbolic film that expressed the thought effortlessly in a seamless take.
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Well done guys. Simple.