Glue Brandworks creates a TV campaign for F6 Finserve celebrating the power of being rich

F6 Finserve is a stock broking company. A new entrant in a highly saturated and competitive category, F6 Finserve’s vision is to grow by looking at markets beyond the metros and enabling more people in small towns and cities across India to invest in stocks.

Being a startup F6 didn’t have the media spends of the bigger players, so the challenge for Glue Brandworks, its advertising agency was to come up with an idea  that was radical enough to cut the clutter, but simple enough for it to resonate with the first time investors in small cities across India.

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Glue Brandworks took a hard fact of life- ‘It’s a Rich Man’s World’ and turned it into the campaign idea. Humour was used to remind people that they could either continue to suffer at the hands of the rich, or become rich themselves by investing in stocks with F6 Finserve.

Two ad films were created as part of the campaign. The first film titled ‘Deo’ shows a beautiful girl, giving a young hunk who has liberally spayed deodorant all over his chiseled body the slip and running into the arms of a fat, ugly, older guy.

The second film titled ‘CMD, captures the frustration of an advertising agency whose script for the new CMD Bulb commercial has been shot down by the client because it does not feature Dadaji (grandpa), the owner of the company. Sure enough, we then see the rich, old man, starring in the ad.

Credits:

Asst Directors: Srikant Iyer & Gauri Daswani