Wieden+Kennedy Shanghai and Stink combine to let your body do the talking for Levi’s Jeans
September 3 2013, 11:22 am | | 2 Comments
Stink director, Gustav Johansson’s latest work for Levi’s® Jeans captures different young women in Revelâ Jeans.
Shot through Wieden + Kennedy Shanghai, Johansson embraced the idea of ‘Let your body do the talking’ and letting the models to get creative expressing themselves with their body languages. Some interesting Shanghai city locations added a touch more charm to this fun spot.
2 Comments
But what is ti trying to say? Style over substance?
With jeans, just like beer, consumers wear the advertising. I used to enjoy the BBH levis ads from the UK. The stories in them reeked of sex and coolness…which i suppose is what wearing a tight piece of cloth around your crotch is meant to inspire.