Helmets save lives says BBDO Proximity Thailand
Thailand has a growing rate of motorcycle accidents, mostly from not wearing a helmet. There are many campaigns supporting this cause but none have been effective. Thai Health Promotion Foundation and BBDO Proximity Thailand have created this campaign to encourage the proper use of helmets, by building up a network of companies, factories and universities across the country to participate in this project by creating the “out-of-the-proper-system” law that affect the rider’s life directly.
Credits:
Director: Rong Soralamp. Chief Creative Officer: Suthisak Sucharittanonta. Executive Creative Director: Vasan Wangpaitoon. Creative Director: Vasan Wangpaitoon. Copywriter: Suthisak Sucharittanonta / Phacharanath Jamornchureekun. Art Director: Suthisak Sucharittanonta / Vasan Wangpaitoon / Arayanan Markchoo. Agency Producer: Yathip Thanitthanaphat.