ITSA Brand Innovations Mumbai picks up HCL Technologies global work following pitch process

ITSA Brand Innovations Mumbai has been awarded the global HCL Technologies business following a multi-agency pitch that included Ogilvy, JWT and others. Wieden + Kennedy India was the incumbent.

A $4.5 billion global company, HCL Technologies offers IT and engineering services expertise under one roof to solve complex business problems for its clients. With an extensive global offshore infrastructure and network of offices in 31 countries, HCL provides holistic, multi-service delivery in such industries as financial services, manufacturing, consumer services, public services and healthcare.



Commenting on the new business win, Emmanuel Upputuru (left), Founder of ITSA said: “This is absolutely a morale boosting win for ITSA. To win this we have had to dig deep into the seemingly complex business matrix and finally came up with something that was ‘unignorable’. The interactions with Krishnan and his team so far have been really stimulating and hopefully the work that will come out will speak for itself.”

Krishnan Chatterjee, Head, Strategic Marketing at HCL Technologies: “It’s interesting  that IT Services has touched 10% of India’s GDP and yet it is difficult to find agencies willing to put in the hard work to understand this somewhat complex landscape. ITSA stands out not just on the strength of their creative brilliance but also in their desire and ability to “get under the skin” of IT; and this trait will I am sure lay the foundation of a long and successful relationship.”

Abhishek Shankar, Global Head of Brand Office and Thought Leadership at HCL Technologies is quite excited about the new ideas presented by ITSA.

“We have spent a considerable number of years carefully listening to what our clients had to say and the direction in which the outsourcing industry has been moving,”  said Shankar. “This campaign is a culmination of that research. B2B markets are extremely challenging when it comes to marketing beliefs and positions and I believe the ITSA team has the right mix of experience, talent and domain empathy to help us share our vision with the international community”