Yahoo! Japan helps visually impaired school children search the internet via new campaign created by Hakuhodo Kettle Tokyo
Hakuhodo Kettle Tokyo today launched a new campaign for Yahoo! Japan that makes the internet visual for visually impaired school children.
To portray the future for the internet, Yahoo JAPAN integrated the “Search” function with a 3D printer and developed the “Hands On Search” machine. Every item children search for comes out as a solid object by using this search. Children just call out what they want to touch in front of the machine.
The “Hands On Search” machine is introduced to the Special Needs Education School for the Visually Impaired, affiliated with the University of Tsukuba.
Credits:
Advertiser: Yahoo! JAPAN
Creative Agency: HAKUHODO Kettle Inc.
Digital Production: Aid-Dcc Inc. / Katamari Inc.
Movie Production: TOKYO / TAIYO KIKAKU Co., Ltd.
Creative Director: Kazuaki Hashida / Kyosuke Taniguchi
Planner: Shota Hatanaka / Chiharu Shimizu / Kenichi Seki
Technical Director: Saqoosha
3D Printer Director: You Tanaka / Takayuki Kitai
Designer: Yuichi Takatani / Kenjiro Nakayama
Developer: Saqoosha / You Tanaka / Kenji Mori / Yuka Hatae
System Engineer: Takanobu Izukawa
Assistant Developer: Kiki Hasegawa
Sound Designer: Yusuke Tominaga / Kenichi Seki / Keitaro Kamijo
Assistant Producer: Kojiro Matsumoto
Movie Director: Hiroshi Kondo
Movie Producer: Toshiyuki Takei
Production Manager: Takahide Uchibori
Camera: Ryosuke Toyama / Takahide Uchibori / Hiroshi Kondo
Mixer: Akari Tatsumi
Music：AUDIO FORCE
Event Producer : Hiroaki Sakai
PR Director : Takashi Uno / Saeko Kawano
Agency Producer : Ken Okada