Y&R China hires Kien Hoe to the group creative director position at Y&R Shanghai

TBWA\Shanghai’s Kien Hoe is joining Y&R China as group creative director at Y&R Shanghai.

With more than 15 years of brand building experience in the industry, Kien (left) started his career in 1997 at FCB and was awarded the Young Creative Award in the same year at the Kancils – Malaysia’s Top Advertising Award show. Kien joined Saatchi & Saatchi in 2001. He won Malaysia’s first Film Cannes lion – a bronze for Toyota – and Agency Of The Year twice. He moved to China in 2008 as Creative Director of Saatchi & Saatchi Shanghai, before joining joined Ogilvy Shanghai as lead creative on the Dove and Lee Jeans accounts.

Dove’s Real Beauty integrated digital campaign won Gold, Silver and Bronze in the 2011 China Effies, while the Lee Jeans interactive site/music video was featured on Adverblog.com.

Kien joins Y&R from TBWA\Shanghai, having recently won two Silver Awards for McDonald’s beef ‘Manly Man’ and Adidas Climacool campaigns at the 2012 China Effies. McDonald’s beef ‘Manly Man’ campaign also won a Bronze in the China 4As award show and was voted 2012 Top 10 Best in China Integrated Campaign by Aqua. Kien also led the first Adidas Original integrated campaign for China.

His passion lies in building brands and firmly believes that good creative idea can help a good product become great.

“Kien’s track record speaks for itself when it comes to delivering great work for great clients. He is a huge asset to the Y&R team that is constantly striving to create work that is world-class, from China,” commented Y&R Greater China Chief Creative Officer Nils Andersson.