Calvin Soh’s love of the Singapore Girl is ending
September 25 2013, 11:35 am | | 1 Comment
Calvin Soh’s love affair with the Singapore Girl has been in decline for some time. He believes Singapore’s national airline has taken him for granted and the recently launched major advertising campaign will in no way reignite his love affair.
Soh is the former chief creative office and chairman of Publicis Singapore and he wrote this piece featured today on The Independent Singapore’s website.
1 Comment
Amazing that the singapore girl advertising is still around tody when everyone has caught up and moved ahead.
The entire persona they created around her is fake. Charming, gentle, gracious, slightly submissive, caring etc is believable for thai airways since it is generally believe as part of thai culture.
Singaporeans are not regarded at all for these qualities, so it has always been a work of fiction from the start.