Fuji Xerox senior manager named one of Asia’s top 50 CMOs at World Marketing Summit 2013

Hélène Blanchette, senior manager of Innovation & Business Transformation, Fuji Xerox Asia Pacific, known for her renowned 1:1 experience programme which has helped customers generate increased ROI efficiency, was awarded the title of one of Asia’s Top 50 CMOs at the World Marketing Summit 2013 Awards.

The award-winning program, the 1:1 Experience, which Blanchette (left) founded and currently spearheads, has gained worldwide attention and has given Fuji Xerox recognition for enabling customers to create value by adopting a consistent, innovative and strategic branding and marketing approach. The program has been successful in capturing a strong mindshare amongst consumers, in influencing consumers’ actual buying behavior and in securing consumers’ commitment to the brand.

Blanchette has been an active part of the graphic communication and marketing industries for almost 20 years. She joined the Fuji Xerox Asia Pacific offices in Singapore in 2007, bringing with her rich experience as a manager of National Industry & Marketing, Asia Graphic Communication Division of Xerox Canada.

The World Marketing Summit is an initiative of Philip Kotler, an American marketing author and S.C. Johnson & Son, Inc. Distinguished Professor of International Marketing, at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.”

“Most people in the world who have done their MBA have studied the books and marketing strategies of Philip Kotler,” Blanchette said. “Receiving the award from the very true founder of modern marketing makes it an even more special moment in my career.”

Recipients for the award were selected based on individual merits and factors including strategic perspective and business goal management, business ethics and compliance, team orientation and people management, customer focus and networking, as well as performance management and achievement of excellence.

In 2010, Blanchette was honoured with the Individual Global Brand Leadership Award, a coveted title in the marketing world. She was also presented with the Brand Leadership Award that same year, honoured by the non-profit organization, World Brand Congress.