Omnicom Media Group Thailand appoints Rochelle Chhaya to lead digital portfolio

Omnicom Media Group Thailand has appointed Rochelle Chhaya as Head of Digital. In her new role, Chhaya will work closely with the senior leadership team to strengthen, drive and lead the digital portfolio for Thailand. Chhaya will partner with both OMD and PHD teams to deliver best-in-class online initiatives to ensure that Omnicom Media Group is at the forefront of technological and media changes.

Chhaya (left) joins Omnicom Media Group from HTC, where she was the Head of Marketing Strategy for South Asia. Chhaya’s experience is rooted in strategy and digital media planning on both the agency and client side and her experience includes leading digital initiatives for Intel, while working for OMD Singapore for a period of three years.

Commenting on the appointment, Clint Easthorpe, CEO Omnicom Media Group Thailand said, “As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. The onus is now on agencies and media owners to develop approaches that work across platforms, whilst demonstrating to all stakeholders the true value that they add. Rochelle’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven international excellence that enhances our overall network. We are delighted to welcome her back to Omnicom Media Group.”