Eleven Asian entries are among the 89 Shortlists in the Non-Traditional category at the London International Awards judging in Las Vegas
Australia leads the way for Asia Pacific at the shortlist stage of the Non – Traditional category of this year’s 28th London International Awards, judging in Las Vegas.
89 entries have made the cut – including nine from Australia. The next best performing country is Korea with 3 shortlists for Cheil Korea’s Samsung Life Insurance “Bridge of Life”. Singapore, China and The Philippines all have 2 shortlists – Ogilvy Singapore with two for Coca Cola “The Sharing Can”. Ogilvy Shanghai’s PETA “Fur Hurts” campaign is shortlisted twice. DDB DM9 JaymeSyfu/ Digit has a shortlist for Smart TXTBKS and Y&R Manila has one for Maynilad Water Services “Dengue Bottle”. Agencies to receive a single shortlist were Ogilvy Indonesia and Leo Burnett Mumbai.
McCann, Melbourne has three entries shortlisted – all for Metro Trains ‘Dumb Ways to Die’, as does Leo Burnett Sydney (with Leo Burnett Chicago) – all for Coca-Cola ‘Small World Machines’.
Havas Worldwide, Sydney made the cut with Durex ‘Fundawear’, as did Leo Burnett Melbourne for Seek ‘Volunteer to promote volunteering’, and Clemenger BBDO, Sydney was shortlisted for Skittles ‘Telekinize the Rainbow’.
The jury was led by Mark Tutssel (below), Global CCO of Leo Burnett Worldwide. Sonal Dabral CCO of DDB Mudra represented India on this year’s jury. Also on the jury is Steve Keum of UK, Korea
In an unprecedented move LIA has provided the ‘Creative Conversations’ attendees with a unique opportunity to sit in on the statue discussions in each of the judging rooms enabling them to witness the process in determining what separates good creative ideas from award winning ideas.
The ‘Creative Conversations’ programme was launched in 2012 as a way of giving back to the industry, targeted at young creatives from around the globe. LIA coordinates a week of educational and enriching seminars, lunches and dinners filled with stimulating discussions centred on the experiences and ideas of the speakers in their respective fields. The attendees are encouraged to drive the conversations using their own experiences or by asking questions that would take the conversations to another level.
This year a total of 15,881 entries from 77 countries were submitted for judging, a reflection of the truly international nature of the competition and of LIA’s steady growth over the past 28 years. Judging will be completed on Saturday (12th October) and all shortlisted work with full creative credits and media can be viewed on the LIA website from Wednesday 16th October. Winners will be announced on 4th November.
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