Happy Bangalore breaking news for Flipkart.com

India’s News Channels follow a very typical pattern of sensationalizing ‘Breaking News’. For almost a decade now every major talk show resorts to a format of presentation. In the process some legendary, larger-than-life News Hosts have risen to celebrity status.

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Taking a shot at this format, this campaign from Happy Bangalore communicated simple points of benefits that Flipkart.com offers, in a sensational format.