DDB Mudra India appoints Arun Sharma to head of planning role based in the Delhi agency

DDB Mudra has lured Arun Sharma as Head of Planning for DDB Mudra Delhi. Sharma will work on the agency’s client roster including Wrigley’s, Bata, Carrier Midea, India Yamaha Motors and Dabur among others and will report to Aditya Kanthy, Senior VP, DDB Mudra.

Sharma joins DDB Mudra Delhi from Contract Advertising where he was VP, Strategic Planning and has worked on renowned brands such as NIIT, Whirlpool, Bharti Delmonte, Shell Lubricants, SpiceJet Airlines, SetWet Deos, Spice Mobiles & Telecom and Muthoot.

With over 14 years experience, Sharma has worked on Automobiles, Telecom, Confectionery, Education, Home Appliances and Airlines to name a few. In his earlier stints with leading agencies like Lowe, Saatchi & Saatchi and Rediffusion Y&R he got the opportunity to work on some of the largest brands in the country like Airtel, Hyundai, and Maruti Suzuki.

On joining DDB Mudra, Sharman said, “DDB Mudra has a well known culture of planning and it’s an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency.”

Commenting on Sharma’s appointment, Vandana Das, President, DDB Mudra Group, Delhi, said, “I Welcome Arun to the DDB Mudra Group Family. He has vast experience across many categories and I’m sure with his experience, he will add value to all our current businesses and also towards our new business initiatives.”

Adding to this, Aditya Kanthy, Senior VP, Planning, DDB Mudra, said, “Arun is bright, ambitious and full of energy – just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I’m sure he’ll enjoy it.”