Bite Singapore hires Adrian Heng and Smitha Virik to drive agency growth in Asia Pacific

Bite is driving towards greater growth in the Asia Pacific region, with two senior executive hires for its Singapore operations: Adrian Heng and Smitha Virik, general manager and director, respectively.

Heng, a seasoned senior communications and marketing counsellor with almost 20 years of branding and communications experience in Singapore and around Asia, has worked in both consultancy and in-house positions across different sectors. Previously at Hill & Knowlton, he led three different practices (Digital, Crisis & Risk Management and Technology) for Singapore. He was also the Southeast Asia Digital Lead.  As general manager of Bite Singapore, Adrian will spearhead the agency’s growth in Singapore and provide both Singapore and regional clients with senior counsel and strategic insight. He will also further develop digital engagement models for clients, helping integrate communications for today’s 360 degree consumer engagement.

Virik brings an extensive understanding of developing integrated marketing communications, media relations and social media campaigns. She has 9 years of experience across in-house and agency roles, having worked on FMCG, consumer lifestyle, technology, luxury, aviation, enterprise and corporate clients.  Virik leads the Singapore client servicing team in building and implementing creative and effective communications for consumer and enterprise clients. As a key client relationships leader, she will ensure superior counsel and service by the team, for clients in Singapore and in the region.

Roger Marshall, senior vice president, Asia South says, “The demand for integrated digital communications founded on a legacy of compelling content and media relations continues to grow in Singapore so, we are delighted to welcome Adrian and Smitha to Bite Singapore. Their diversity and professional counsel will further enhance our capabilities both locally and as a regional hub for multi-national companies operating in Asia. This is part of our overall strategy to continue strengthening our position as a leader in fully integrated global marketing services.”

The appointments also come as James Park departs Bite Singapore to pursue new career directions. Over the past two years, James made significant contribution to the Singapore office as a key “hub of Asia” for client services and innovation.

Bite was recently named Mid-size Consultancy of the Year at Campaign Asia’s PRWeek Awards, and Asia-Pacific Technology Consultancy of the Year by communications industry authority, The Holmes Report.