Nineteen Asian entries make the cut at shortlist stage of LIA Design judging – Ogilvy lead the tally
This year’s 28th London International Awards Design & Package Design jury, led by Alexander Schill, chief creative officer, serviceplan, has concluded judging in Las Vegas.
In total, 74 entries made it through to the Shortlist stage, including nineteen from Asia.
Ogilvy & Mather Thailand and Ogilvy & Mather India, New Delhi (Gurgaon) have both been shortlisted three times. O&M Thailand all for Olfa Cutter – Cut to Build in the Art Direction, Client Promotion and Environmental Installations/Displays categories. O&M New Delhi for Philiips LED Torch in both the Art Direction and Use of Photography categories and WWF India in the Poster Campaign category.
Japan agencies lead the tally with 7 shortlisted pieces of work, followed by India with 6, Thailand with 4, and China and The Philippines with one each.
Asian shortlists are:
Art Direction
Ogilvy & Mather Thailand, Bangkok – Olfa Cutter – Cut to Build
Art Direction Campaign
Hakuhodo Inc, Tokyo – ad:tech tokyo 2012 – Magnetic World Campaign, Magnetic World 2, Magnetic World 3
McCann Worldgroup, Mumbai – Penguin Audiobooks – William Shakespeare, Mark Twain, Oscar Wilde
Ogilvy & Mather India, New Delhi (Gurgaon) – Philiips LED Torch – Gorge, Forest, Alley
Saatchi & Saatchi China, Shanghai – Greenpeace – Paper Cuts Life – Bear, Giraffe, Snub-Nosed Monkey, Tiger
Client Promotion
Ogilvy & Mather Thailand, Bangkok – Olfa Cutter – Cut to Build
Digital Installations
SIX, Tokyo – Roppongi Hills – Tokyo City Symphony
Direct Marketing – Consumer
TBWA\Santiago Mangada Puno, Metro Manila – Nuvali – Koi Fish Feed Invite
Editorial Design
Visionary Group, Bangkok – Advertising Newspaper – The Award Issue
Environmental Installations/Displays – Temporary
Ogilvy & Mather Thailand, Bangkok – Olfa Cutter – Cut to Build
Motion Graphics – Animation
Shiseido Co Ltd, Tokyo – Shiseido – Everything can be described by mathematics.
Non-Profit
DDB Mudra Group, Mumbai – Aarambh – Help Desk
Poster Campaign
Hakuhodo Inc, Tokyo – Bureau Kikuchi/Corporate Image – Kikuchi Naruyoshi : Jazz 1, Kikuchi Naruyoshi : Jazz 2, Kikuchi Naruyoshi : Jazz 3, Kikuchi Naruyoshi : Jazz 4
Masaki Fukumori, Osaka – Complice – Apple, Banana, Orange
Ogilvy & Mather, New Delhi (Gurgaon) – WWF India – Panda, Hippo, Bear
Posters
Atsushi Takegami, Osaka – Keizo Saji Award – Connect
Use of Illustration Campaign
Taproot India, Mumbai – The Times of India – Farmer Suicide 1, Farmer Suicide 2, Farmer Suicide 3, Farmer Suicide 4, Farmer Suicide 5, Farmer Suicide 6
Use of Photography Campaign
Ogilvy & Mather India, New Delhi (Gurgaon) – Philiips LED Torch – Gorge, Forest, Alley
Use of Typography Campaign
Dentsu Inc, Tokyo – 2012 Tokyo Annual Meetings of the IMF and World Bank Group – Origata, Venue, Meetings, Signage, Pamphlet/Leaflets