Y&R Singapore print work describes the extra energy lift that Dark Dog can provide
October 24 2013, 3:31 pm | | 5 Comments
Y&R Singapore has created this print campaign dramatizing the extra energy you can get when you drink Dark Dog.
Chief Creative Officer: Farrokh Madon. Creative Director: Alex Lim. CopywriterS: Apoorva Kale, Farrokh Madon. Art Director: Neo Shiyi. Typographer: Neo Shiyi
5 Comments
Nicely written! and they’ve resisted the temptation to overly art-direct it.
Dark…..verrry dark.
We’ve seen a lot of such work in a student book. $0 budget, obscure brand, familiar territory, repetitive. What’s the point? It is very unlikely to anything, not even a student’s category.
Cool copy guys and nicely art directed. Well done.
A breath of fresh air 🙂 I’m sure it’ll pick up a few metals. Well done!