Dentsu Singapore sings the right tune for MTV EXIT to reduce human trafficking and exploitation

Dentsu Singapore has added MTV EXIT, a brand under the global MTV network, to its growing portfolio of regional clients.

MTV EXIT is a worldwide campaign that aims to contribute to a reduction in human trafficking and exploitation. Following a recent pitch, Dentsu was selected to overhaul MTV EXIT’s digital assets. Dentsu Singapore is tasked with creating an engaging, interactive, and intuitive platform that is a one-stop source of information for the youth, spurring them to take action against human trafficking.

Launched in 2004, MTV EXIT has a special focus on Southeast Asia and aims to engage, educate, and empower young people with the information and tools they need to join the fight against human trafficking. MTV EXIT produces on air programming, live events and youth engagement activities. It maintains a strong digital presence to promote positive behavioural change and drive social action.

“Millions of people are victims of or are affected by human trafficking globally. The international community needs to take powerful action against traffickers and provide assistance to the victims and their families. Dentsu Singapore is proud to be associated with this cause and to be working with a brand like MTV EXIT, which has demonstrated its commitment towards ending human trafficking,” said Rosalynn Tay (pictured), CEO, Dentsu Singapore.

Matt Love, Director of MTV EXIT said, “Our goal is to provide an engaging platform for our online community to access our latest programs, music videos, blog articles and information about human trafficking. We look forward to joining forces with Dentsu Singapore to develop mtvexit.org into this platform.”

Through the power of celebrities and music, MTV EXIT has held 38 awareness-raising concerts in 18 countries, reaching over 850,000 people on the ground with critical information about human trafficking. More than 87 million people have watched MTV EXIT programs on television, and thousands more have attended over 200 community outreach events.