BBH India urges people to pledge their support for childrens’ rights and vote in new spot for CRY
February 10 2014, 11:50 am | | No Comments
In India, when you vote, a dot of ink is put on your index finger to show that you’ve voted. It prevents people from voting multiple times and serves as a badge of pride that you’ve participated as a citizen in the world’s largest democracy.
This fact turned out to be perfect for bringing alive the message behind CRY’s latest campaign in the 2013-14 election year. The campaign by BBH India urges people to pledge their support for children’s rights and commit to vote for a government that will deliver them.
The campaign also aims to show policymakers that this issue is important to Indians. Something that will only happen when many people come together to Vote for Child Rights.