IKEA promotes product information through a series of animated wepisodes via BBH China
February 10 2014, 11:58 am | | 1 Comment
The IKEA bedroom product functionalities are often overlooked by consumers. To increase consumer awareness and interest towards the somewhat dry product facts, BBH China created a series of humorous wepisodes that personified the IKEA bedroom products into animation characters. Through their tongue-in-cheek, skit-like conversations, common bedroom activities are re-enacted to convey product information. For instance, one wepisode could be about the pillow’s love for its female owner; another about the incredible memory power of the foam pillow; the love triangle and fight for attention between the pillow, the bolster and the blanket.
1 Comment
So… A Chinese agency pretending to be Japanese? Cute?