Dream date goes flaky in this Head & Shoulders stunt via Ace Saatchi & Saatchi Philippines
Ace Saatchi & Saatchi in The Philippines has created a stunt for Head & Shoulders, where three guys have their staged blind dates turn into uncomfortable nightmares when dandruff gets in the way of romance.
Incessant head-scratching leave trails of dandruff on the actresses clothes, the table, and even the food. It’s flaking redefined – and if the bewildered reactions in the blind dates are anything to go by, the three guys would have much rather been stood up.
To campaign against the #FlakerDate, Ace Saatchi & Saatchi are encouraging people to share the TVC in hope that greater awareness leads to fewer flakes on the planet. The campaign has been rapidly gaining popularity on YouTube, and has been featured in local media, including a talk show.
Advocating for clean hair and flake free romance this Valentine’s Day, #FlakerDate proves that nobody likes a flaker, and no one should ever be one.