Saatchi & Saatchi Singapore hires Natalie Vander Vorst to lead the regional Mead Johnson account

Saatchi & Saatchi Singapore has appointed Natalie Vander Vorst as Regional Director. She will lead the regional Mead Johnson account, overseeing brand development and driving business growth for the client effective immediately.

“Having someone as experienced as Natalie as part of our team will strengthen the work we do for our client and also improve our account management capability,” said Paul Roebuck, CEO of Saatchi & Saatchi Malaysia and Singapore. “I look forward to her insights and contribution.”

“I’m excited to have joined Saatchi & Saatchi in Singapore,” said Vander Vorst. “Creating emotionally compelling campaigns that make a difference in the lives of people is what matters, and I look forward to growing Mead Johnson as a leader in the market.”

Vander Vorst started her career at Procter & Gamble in the U.S. and after getting her M.B.A. in Marketing at the University of Chicago, she spent the next 15 years in advertising with Leo Burnett in Chicago; DMB&B, FCB, JWT in New York; and Ogilvy & Mather in Asia; building brands for several clients such as P&G, Kraft, Schick Wilkinson Sword and Unilever in global roles on both communications and new product development.

For the last several years, Vander Vorst has been based in Singapore, working on regional and local integrated campaigns for Huggies, Kotex, Tang, Cadbury, Coca-Cola, Dove and Lady’s Choice, as well as leading the Unilever Food Solutions Dressings & Spreads business globally. Her previous role at Ogilvy & Mather involved new business development and leading integrated campaigns for a portfolio of clients including Philips, Mondelēz, Kimberly Clark and Unilever.