DDB Group Asia Pacific acquires 22feet in India

Digital marketing company 22feet has merged with Tribal Worldwide India creating a new entity known as 22feet Tribal Worldwide, and part of the DDB Mudra Group.

22feet Tribal Worldwide will be spearheaded by Vineet Gupta, Managing Director, Brijesh Jacob, Joint Managing Director, and Deepak Nair, Chief Operating Officer. All three, originally from 22feet, will report directly to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. They will also work closely with Patrick Rona, President, Chief Digital Officer, DDB APAC & President, Tribal Worldwide APAC Tribal Worldwide, and the rest of the Tribal World Wide network across 42 countries to deliver relevant International learnings to the local market

John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan (pictured), said, “We see this as a strategic move to continue evolving our capabilities in the fast-moving Indian market. DDB Group has accelerated its capabilities to offer clients the best-in-class local digital expertise at 22feet, coupled with best-in-class global knowledge of the Tribal Worldwide network. I believe this is a game-changing event for DDB Mudra Group in India.”

22feet Tribal Worldwide will offer its clients end-to-end digital and mobile branding and marketing solutions including strategy and consulting, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development, mobile couponing and mobile UI.

Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, said, “With digital at the heart of DDB Mudra Group’s agenda, we are extremely happy about joining forces with 22feet. I have tremendous respect for Vineet, Brijesh and Deepak, who are focused and determined in what they do. This energy flows into the organization’s talent pool and their work. Under their leadership, in just five years, 22feet has grown leaps and bounds. With this energy and Tribal Worldwide’s global reputation and reach, I’m excited to see what this magic of mergers can create.”

Photo: 22feet Management team (L-R: Deepak Nair, Vineet Gupta, Brijesh Jacob and Vinod Moolacherry)