Axis Awards video: Y&R ask their peers at DDB to read out nasty blog comments about themselves

This concept is proving to be a big hit in New Zealand – and no wonder – it’s fun and brings the whole industry together for a laugh.

As part of the New Zealand Axis Awards ‘Share the Love’ campaign where each agency gets to say nice things about one other agency, Y&R – in the spirit of the Jimmy Kimmel ‘Mean Tweets’ segment – ask their peers at DDB to read out nasty blog comments about themselves.

VIEW THE VIDEO   (You need to scroll down to ‘Y&R share their love for DDB’)

While you are there also check out some of the other videos especially the “Saatchi & Saatchi share their love for Colenso BBDO” which is hilarious. You can also take part in our poll and vote for your favourite video over on our Campaign Brief New Zealand site.