2014 APAC Effie Awards announce 99 finalists: India, Australia + New Zealand top the list
After two rounds of intense judging by the jury consisting of industry professionals and senior level executives from agencies and clients across the region, the APAC Effie Awards has announced 99 finalists for its 2014 Awards.
The Jury is led by Connie Chan as the 2014 Judging and Awards Chairman, and four Heads of Jury, namely Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group, Ben Lightfoot, CEO, McCann Worldgroup Singapore, Nicky Lim, Regional Director, ASEAN, Geometry Global, and Pully Chau, Advertising and Effie Veteran.
The finalists span across 25 Single Market and Multi-market categories and represent works from agencies from 16 countries, with India, Australia and New Zealand being the top 3 countries with the highest number of finalist entries. Lowe Lintas & Partners India leads the way with 6 flnalists.
Winners will be announced at the Awards Gala taking place on April 3, 2014 at The Conrad Centennial, Singapore. Special awards – Agency of the Year Award and Agency Network of the Year Award will also be presented at the awards gala.
The Effie Awards is recognised throughout the industry as the global standard of marketing effectiveness excellence. Organised by the Confederation of the Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding marketing communication work that have proven results in meeting strategic objectives.