Malaysia’s 30 million baby to be born very soon J&J launch “name our future” campaign

Johnson & Johnson has launched “Name our Future” social media campaign, celebrating the 30 millionth Malaysian baby who will be born in the coming days. Jury is out on whether the child of the future will be a boy or a girl but based on the Statistics Department’s figures, the baby will most likely will be a boy of Malay ethnicity.

With Malaysia’s population some 900 children away from reaching the 30 million milestone, the campaign is aimed at crowd-sourcing a name for the future baby and also engaging J&J’s facebook community with a topic that holds tremendous fascination and affinity.

Powered by Rally, J&J’s social media partner, the campaign in just two hours since its launch, has garnered some 250 suggestions for names. Among these include: Adelia Nur Ryanna, Ameer al-Aariz, Marsella Syella, Kingsley, Qistina, Putri Nur Qisya Umairah, Putra Mohammad Qaleff Irfan etc.

Lynn Yeo Associate Marketing Director for Malaysia and Singapore, J&J’s brand manager said, “A name defines a person and therefore, naming a child is often seen as a big responsibility by parents, many of who believe it holds the power to shape a child’s self-esteem and its identity. Selecting a name is also a very social activity as mothers often ask opinions from their friends and family. The campaign was a unique way of tying in J&J with the country’s most current and relevant topic. A brand that has been trusted for over a 100 years by mothers across the globe, we are proud to be a part of this momentous event in Malaysia’s history.”

Neeraj Gulati, Executive Director for Social Media and Digital Integration, stated, “The beauty of social media is the ability to launch a campaign swiftly and see immediate results of its engagement levels. But more importantly, campaigns like these allow brands to be a part of the local context and be relevant to the audiences it wants to connect with in a very timely and memorable way. We believe this yet to be born child is a milestone in Malaysian history and wanted all mothers to express their love for the “baby of the future”. “

J&J will publish its top 10 most favourite names from those crowd-sourced.