Magnum launches into India with BBH at the helm

BBH India has picked up the Magnum ice cream account which is now launching into India. BBH India will be in-charge of creating India specific communication/activation platforms for Magnum based on it’s global communication mix. This includes extensive work on engagement platforms that includes social media and retail touch points.

On the appointment Sapan Sharma, General Manager – Ice cream HUL, said “We are excited to have BBH working on one of our most important launches this year. They are a young and energetic team with some great creative work to showcase and I expect them to create similar magic on Magnum”.

Subhash Kamath, CEO and Managing Partner BBH India (pictured) said, “It was one of the more exciting pitches to win, Magnum is an awesome ice cream, one of the best I’ve tasted. We’re really looking forward to help promote it and make it a success in India.”

Russell Barrett, CCO and Managing Partner BBH added, “Pitching for and winning a world famous brand like Magnum is a tremendous upper for all of us. Magnum is a modern brand; looking to engage with audiences and that is something we are very keen to do more of as a creative company. And then it’s the worlds’ best ice cream, so product sampling is obviously a must that we will approach with tremendous dedication.”