Ex Saatchi & Saatchi Singapore creatives Lanfranco & Cordova release their latest project for Peruvian client Kokopelli Backpackers Hostel
Peruvian duo Lanfranco & Cordova have launched an innovative project for their Peruvian client “Kokopelli Backpackers Hostel”. The team created the first anti-altitude sickness business card made of real coca leaf.
The properties of the coca leaf have been used in Peru for centuries in order to prevent altitude sickness in a process known as “chakchado de coca” where a person places a coca leaf in their mouth and chews it releasing a substance that produces energy and relief from the problematic symptoms.
The business cards were made of coca leaf so guests could detach their correct doze and keep the contact details of the hostel with them.
Credits – Creative Directors: Gian Carlo Lanfranco, Rolando Cordova. Design Studio: Exebio. Design Director: Patricia Exebio. Production Company: Plastilina Films. Director: Juan Carlos Sznak. Director of Photography: Jose Madelengoitia. Cameraman: Bebeto Murgia. Editor: Beto Sanchez. Post Production Company: Tosta. Animation Director: Jaime Alvarez Sobreviela. Executive Producer: Jessica Pajares Joo. Animation: Chris Orendo, Joel Bravo. Sound Studio: AudioKoncept Studio. Audio Producer: Jason Fashe.