Volkswagen launches ‘Ruined’ print campaign for Volkswagen Genuine Accessories via DDB Syd
Australia: Volkswagen Group Australia and DDB Group Sydney have created a print campaign to promote Volkswagen Genuine Accessories.
The “Ruined” series uses visual analogies to explore the thought that you should never cut corners after you’ve purchased something great. Each execution compares two seemingly unrelated purchases and allows the viewer’s imagination to summarise the outcome.
Says Dylan Harrison, ECD at DDB Sydney: “Volkswagen is renowned for making cars of the highest standards. Their accessories are no different; And if you skimp on this seemingly trivial detail when buying a VW, you could be ruining the car.”
Volkswagen Genuine Accessories are designed and built directly by the teams that make each vehicle and are created to fit perfectly as well as come with the same quality assurances that Volkswagen have built their reputation on.
Agency: DDB Sydney
Executive Creative Director: Dylan Harrison
Creative Group Heads: Steve Hall & Dan Seager
Creative Team: Michael Ashton & Lazrus Simons
Managing Partner: Nicole Taylor
Group Business Director: Duncan Stevens
Account Manager: Harry Mountier
Planner: Russ Mitchinson
Art Buyer: Leesa Murray
Finished Artist: Justin 
Hoyer
Print Producer: John Wood
Production company: The Drawing Book
Illustrator: Mike Watt
Illustration Producer: Bec Aitken
Media agency: Mediacom
Volkswagen Group Australia:
David Brown – Parts Sales & Marketing Manager
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