Adrian Heng appointed as general manager of Havas Worldwide Siren Singapore

Havas Worldwide Siren Singapore has appointed industry veteran Adrian Heng as General Manager. Heng’s responsibilities will include overseeing the agency’s daily operations, focusing on driving business growth and providing senior counsel on client communication strategies including crisis communication. Heng will report to Karen Flynn, Managing Director, Havas Worldwide Siren.

With more than 17 years’ experience in communications and marketing both on the agency and client side, Heng (left) has provided senior counsel on strategy development, issues and crisis management, public engagement and 360 communications integration. He has conceptualised and implemented campaigns internationally for clients across diverse industries, including aviation, finance, FMCG, government, sports, technology and telecom, among others.

“We have been looking for someone with maturity and a hands-on approach to successful client management. Adrian has the critical mix of developing successful brand strategy and client management that is necessary to manage Havas WW Siren going forward. He also brings with him an established network and crisis & issues management expertise,” said Flynn.  “We are very pleased to have him on board and I am confident that his knowledge will boost Siren’s plans for growth in the region.”

On his new role Heng said, “Havas Worldwide Siren is a dynamic agency that has grown over the past 4 years based on its results for clients; it offers an exciting opportunity to work with great brands across diverse industries and significant prospects for extending the business across Southeast Asia and beyond. I am very much looking forward to working with the team and clients to add my expertise to the mix.”