If you’ve got the gift of the gab then you should try BBDO Singapore’s impossible sell
Instead of selling BBDO Singapore to advertising students, they challenged them at a career fair. The theme for BBDO’s stand was the ‘Impossible Sell’ (think selling a Barbie doll to a super-macho man or having to sell an empty bottle).
Candidates were told, “Before you apply for a job at BBDO, we want to see if you’ve got what it takes. If you’ve got the gift of the gab in the art of selling something…anything.
Each contestant was given a mystery box. Inside the box could be anything. From random objects, to famous advertisements, to a toy animal.
Enter the conference room and do the impossible and sell to a real client (aka a BBDO employee). Between the time you walk-in and discover what’s inside the mystery box, you have exactly two minutes to figure out what you’ll say to make the sell.”
