Shiseido’s new skincare brand Za appoints VML Qais India for its digital duties launching in April

VML Qais India has won the digital duties of Shiseido’s new skincare range ‘Za’ in India.

In India, Shiseido has been present for over 12 years in department stores like Shopper’s Stop retailing their namesake prestige brand. In 2013, the company established its fully owned subsidiary in Mumbai, India to introduce other brands from their global portfolio.

2014 will mark the India entry of Shiseido’s global brand ‘Za’ which will debut with its skincare line. The brand is to be launched in April 2014. VML Qais has been tasked with developing a 360 degree digital strategy for this new launch in India and will set up the brand’s website and blog, along with managing the social media activities for all of 2014.

Commenting on the appointment, Tripti Lochan, CEO, VML Qais (pictured), said, “Digital, as a medium, has deeply entrenched itself in the Indian scenario. India is now the 3rd largest internet population, out of which 39% are women. It is therefore a necessary platform for a contemporary beauty brand, such as Za, to connect with their target audience. We’re very excited to add Shiseido’s Za to our roster of clients in India and look forward to strengthening our category experience as well.”

“VML Qais demonstrated unparalleled understanding of the digital space, coupled with a strategy that was backed by relevant insights and superlative creativity. Given that Digital is going to be a driving pillar of our marketing strategy, they were the perfect partners! Together we are excited to make an impactful entry in the Indian market,” remarked Salman Bukhari, Director of Marketing, Shiseido India.