Top spot: Subaru WRX STI takes on StickBomb
March 12 2014, 11:24 am | | 4 Comments
Subaru Japan’s two-minute “WRX STI vs. StickBomb” spot is a visual feast for racing buffs. The ad took a long time to create and the car used was a one-off model created via 3-D printer just for the commercial.
The car races a StickBomb – flat wooden sticks are woven together under tension, which then fly apart like dominos when one is removed.
Filming took place in a studio in Japan over 3 days and nights, with almost no rest in between. Some 30,000 StickBombs were brought in for filming. Each time the stick pattern was triggered, it was constructed over again.
4 Comments
One of the best car spots Ive seen in a while.
Love this.
Any chance we can read who created this? Dentsu?
Outstanding work.
Who did it?
I would think if any mnc network created this, they’d be promoting it till their vocal chords gave out…which would be understandable.
Maybe it’s an inhouse effort or some sort of conflict business that no one wants to own up to.
Whatever the case, congrats on a beautifully simple, technically fascinating and hugely rewarding piece of work. I did not want it to end….how many times can you say that about a commercial.