The Local Singapore uses larger than life juice cartons to promote up and coming programs
March 13 2014, 10:49 am | | No Comments
In collaboration with The Local advertising agency and Clear Channel, Singapore’s Engagement and Activation team, SET dramatized selected Clear Channel bus shelters to promote their season 2 premiere of the popular American country music drama, Nashville, an upcoming new medical drama series, The Night Shift, and the latest season of the reality culinary competition, Cupcake Wars.
2.9 metres tall 3D builds of larger-than-life juice cartons carrying details on SET’s upcoming programs were constructed around Singapore, with each show having their own prime spot.